American Interior (2014) – SFA’s Gruff Rhys goes on an American odyssey

May 11, 2014

American Interior

Super Furry Animals shaggy frontman, Gruff Rhys, takes his curious, peripatetic and inquisitive spirit on a journey across America to uncover the truth about his ancient ancestor, John Evans; a man who traipsed across the States on a quest to locate a lost American tribe of native Welsh speakers.

Embarking on what Gruff has called an ‘Investigative Concert Tour’, black and white camera footage follows Rhys as he plots his trip across the States, educating audiences and creating on the move. The outcome of his efforts have not only produced this very film, but also an album, a book and an app. You have to admire the ambition of the man.

Here’s the title track:

The resulting film builds on his and co-director Dylan Gochs, previous film Separado! with dry humour and well-intentioned sincerity. It is an immensely enjoyable 90 minutes. The cinematography is imaginative and executed with vivid, exciting flourishes of technique. There is also the charming accompaniment of a muppet-like puppet of Evans for the ride.

As for the soundtrack, Rhys’ reliable way with a melody doesn’t let him down. Once again, he proves himself to be one of the most enduring and creative of Britpop’s alumni.  

Is he drawing rings around the world? Not quite. It’s more a case of an entertaining trace through the lines of age on the American map as plotted by a not-so-near but evidently dear relative.


American Interior is in selected cinemas now.

For more on the film, album, book and app visit

Here is the trailer for the film:

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