When the Lidl marketing team dreamt up the idea of changing the lyrics of Liberty X’s Just A Little to Just A Lidl, all they needed was a few female vocalists in to record thirty seconds of music.
They did not do that.
Incredibly, they got hold of the original women from Liberty X, rerecorded the whole song with new lyrics, then filmed a music video that’s both ‘in a Lidl’ and ‘our original video.’
No one involved in this had to go this hard. But they did.
Bravo.
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