Melvin Benn relaunches ReBalance for non-binary acts and women

By MediaMonkey

March 9, 2024

Festival Republic has launched ReBalance with the sole aim of supporting emerging non-binary and women performers. The project was created before Covid, but that messed it up and it’s now back.

Six acts have been announced as receiving patronage, and they will get a slot at a 2025 FR festival.

FR head Melvin Benn explained to NME:

“I launched it in 2017 because it was apparent — and continues to be apparent — that there is an insufficient number of women and non-binary people getting into recording studios and getting their albums made to the standard where they can get airplay… It’s the easiest thing in the world to just put more women and non-binary people on a stage at a festival, but if the audience don’t know them, they won’t receive them well and that won’t do their career any good… We have to start at that point of getting a decent recording so that people can start listening… then we can begin building an audience up through live performance.”

The acts are:

Bebeluna
Sprout
Cruush
samxemma
Red Ivory
Mary O’Donnell

They will all be given studio time and a producer, and that backroom team will prioritise non-binary and non-male experts.

More info here: https://www.festivalrepublic.com/initiatives/

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