Survey discovers Britain’s feelings about returning to gigs

By MediaMonkey

May 6, 2021
A music industry body called LIVE, which handles… well… the live area of music has surveyed Britain and found 75% of music fans are happy to return to gig going if some degree of Covid security was in place, with over half already having tickets for such. Which, from a cynical point of view, isn’t a surprising thing for them to discover…
Let’s dig int these stats. The 75% refers to people happy to attend a real life in person gig if Covid ‘certification’ was in place. Over half would go to a gig right now, and an additional 25% of those wanted safety measure like temperature checking in place. 
So that’s all good but… 41% said they wouldn’t want to attend a gig / festival / rave etc. if they had to wear facemasks. On the plus side, absence has made the heart grow fonder as 85% of respondents said they were going to go to as many or more gigs then pre-Covid.
“After a devastating year for the live music industry it is fantastic to see the strength of feeling from fans across the UK who are desperate to get back to live music events,” said LIVE CEO Greg Parmley “The industry has worked tirelessly to ensure that we can return as quickly and safely as possible… It is notable that fans are willing to live with short-term mitigation measures in order to get back to live music as quickly as possible, with three quarters saying that they would be happy with a COVID-certification system as part of those measures.”

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