The Hives are touring a new LP, and the latest promotion is some sort of competition involving covers bands. If that sounds vague, it’s because at the moment we only have their arch tease:

“THE HIVES FRANCHISE NEEDS YOU,” said a statement.

“We have arrived at a point where The Hives can no longer keep up with public demand for concerts. This is where you come in. Help us create a world where The Hives are playing in every city, all the time. Let’s make business together and rock’n’roll.”

“Sign up now and register your interest. Many rewards wait in store. We have spoken”

So something is up for grabs in some form.