When Ezra Collective became the first jazz act to win the Mercury Music Price they didn’t just benefit from the prize money: there is the Mercury Bounce, a sales rise as everyone learns about them and has a taster.
The BPI has been looking at chart data and concluded between the rise in streams and sales, album ‘Where I’m Meant To Be’ as experienced a 859% sales increase.
You don’t need to know statistics to know that’s great.
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