Luring you in with a build up of the remorseful sound of violin’s and cello’s Build from the Ground Up then slaps you in the face, kicking off into a frenzy of drums, guitar riffs and raw vocals, a whirlwind of pure energy and emotion. Gerry Norman delivers his end with powerful vocals, and we instantly recognise, why the band have had so many comparisons to Biffy Clyro!!! #Uncanny

The single, out on the 19^th March 2012 typifies the Northern Irish 4 piece, providing emotive vocals & sharp guitar riffs.

APR kicked off the year by supporting SNOW PATROL on their sell-out ‘Fallen Empires’ arena tour. Now, if their debut album ‘Camera, Shutter, Life’ (out in Sept) is packed with hits like this, they could well be building from the ground up to success for 2012! (cheesy line granted, but the single is well worth checking out).