“The way R U Mine? has gone we are more into doing songs like that for now. We are kind of into the idea of doing a record that is like Evil Twin and R U Mine” : Matt Helders.
To tie in with their stadium assault on America, the Arctic Monkeys are releasing R U Mine on 7” for Record Store Day. The single will be accompanied by Electricity on the flip. So what does their latest offering pose?
They’re seemingly trying to capture what makes American rock great and, whilst this doesn’t quite challenge the inventive-crafted rock you’ll hear on a Foo Fighters or (Arctic Monkeys’ 2012 touring partners) The Black Keys’ album, there’s something endearing about a British band laying down their cards and trying to simplify what they do. Its been a recent trend; we heard it executed very well on The Maccabees‘ latest record Given To The Wild.
It’s a good direction for The Arctic Monkeys and, without being cynical, with the rise in tuition fees and less applications to University – it’s better to appeal to the American market than the students that were their biggest fans in the past.